A Bright Era of Upcycling in Fashion
A total look from Ellen Hodakova Larsson’s collection. Image source: Ellen Hodakova Larsson’s IG account @hoda_kova Fashion mass production became the norm in 1950s, when clothing stores became easily accessible and buying clothes was suddenly more convenient than ever before. And the sustainable fashion movement has began to rise up in 1960s and 1970s through hippies with their simple nomad life with natural choice of fabrics and punks with their love of secondhand clothing and vintage pieces. Sustainable fashion movements were driven by the severe impacts of mass clothing production on the environment and humanity, that has led to low-wage workers who work in poor and hazardous conditions, and also an increase in waste landfills and pollution, a true cost of choosing quantities over qualities. Billions of garments produced each year, almost a hundred million tonnes end up in landfills. Fashion waste on the environment being responsible for nearly 10% of global carbon emissions. And the throwaway culture has worsen progressively over the years where many items are worn only seven to ten times before being …

