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Foodwaste, Footwear, Return, and Reborn – Paris, France

We turn foodwaste to footwear and your old rubber shoes will be reborn into new sneakers.

“The brand is a protest, in its own way,” the Belgian designer Mats Rombaut said about his collaboration with Julian Romer on plant-based footwear brand, Virón, an eco-conscious footwear from corn and apples.

Virón was founded four years after Rombaut, another veggy footwear brand of Mats Rombaut with playful colours and fun style. Virón follows a slow fashion approach with a focus on circularity and a philosophy deeply rooted in youth and counterculture. All materials used in the collection are vegan and PETA certified the Virón’s products with the Vegan Label.

To introduce: Vegan Virón footwear by Mats Rombaut and Julienne. Image by Virón team.  To introduce: Plant-based Virón footwear by Mats Rombaut and Julian Romer. Image by Virón team.

Virón has a closed loop operation to reduce carbon footprint, which allows the customers return their shoes to the factory where the iconic sole will be cut aside, torn apart, and molded back together to form a new sole, to achieve endless rubber recycling.

“We created this brand because we saw that the fashion industry’s existing systems had failed us. We wanted to create change, to take actions and start within our industry,” added Romer.

To introduce: Plant-based Virón footwear by Mats Rombaut and Julian Romer. Image by Virón team. To introduce: Plant-based Virón footwear by Mats Rombaut and Julian Romer. Image by Virón team.

Virón is based in Paris and made in Portugal. They make footwears from foodwastes, corn and apple leathers, old military supplies, recycled canvas and cotton, and minimize the use of virgin materials in order to reduce our carbon footprint.

“We want to create a closed-loop system that could be an example going forward and work on a larger scale, which means that every process needs to be thought through, to cut waste as much as possible,” says Mats Rombaut, the founder of Rombaut and Virón.

We need radical action now. 2020 is a turning point for our planet. We need radical action now. 2020 is a turning point for our planet. In a new age of mass awakening, counterculture is key in forging a new path with new systems in place. It’s on us to define the world we want to live in. That’s why we design the future proof-system for a fashion industry that pollutes less.

 

For more information about Virón: Website viron-world.com – Instagram @viron_world.

Source: How to create a sustainable sneaker line — This Vegan Lettuce Sandal From Bella Hadid’s Favorite New Designer Is Seriously Meme-Worth — Karen Van Godtsenhoven in conversation with Mats Rombaut. The World Around x Earth Day.