Creative Around The World

Another Sky of Franchise Freedom – Rotterdam, The Netherlands

Studio Drift was founded by Dutch artists Lonneke Gordijn and Ralph Nauta in 2007. The latest project of Studio Drift was the Franchise Freedom with performative red heart light dedicated to healthcare workers. It was held on The Liberation Day in Rotterdam, The Netherlands, streamed live during the VDF Festival by Dezeen on May 6th, 2020. This is the 5th Franchise Freedom performance since 2017.

According Studio Drift in their official website, the Franchise Freedom project was first premiered at Art Basel Miami in 2017, then above the IJ Amsterdam in August 2018, next one during the Burning Man Festival in Black Rock Desert in September 2018, and at NASA grounds as a tribute to the 50th anniversary of the moon landing in 2019. The latest one was held in Rotterdam, The Netherlands this year. For the project preparation, they studied the natural flight patterns of starlings beforehand and translated them into software.

Below you can watch all of the Franchise Freedom art performances from 2017 to 2020 in the Studio Drift YouTube Channel :…

2020 – The Franchise Freedom drone in Rotterdam:…

2019 – with Duran Duran in NASA 50th Anniversary of Moon Landing of Apolo 11:…

2018 – in the Burning Man Festival in Black Rock Desert, Nevada, USA:…

2018 – above the IJ Amsterdam:…

2017 – at Art Basel in Miami Beach:…

 

For more information about Studio Drift: Website www.studiodrift.com – YouTube Channel Studio Drift – Instagram @studio.drift – Facebook Studio DRIFT – Twitter @StudioDrift .

Read also about VDF week and its schedule in other Maak Nu article: Virtual Design Festival by Dezeen.

Source: VDF x Studio Drift , VDF Link Schedule , Studio Drift Official WebsiteStudio Drift YouTube Channel .