Belgian fashion designer Dries Van Noten has offered a plan to transform the way the industry works after the Covid-19 pandemic caused very challenging situation to the fashion business. Together with Shira Sue Carmi – CEO of Altuzzara and Lane Crawford – President Andrew Keith, they decided to write an open letter to simplify how the fashion business work starting August 2020 by following the real season time on each season’s fashion delivery & sales on later period and also activating the sustainable supply chain & calendar. The open letter was published online on Tuesday, 12 May, 2020.
This is the link of the Open Letter To The Fashion Industry that has been signed by fashion professionals. See who currently signed it here. Proenza Schoeller, Burberry, Jill Sander, Thom Browne, Australian Fashion Coucil, and British Council are among who currently signed it and counting.
Here are some important statements in the “Open Letter To The Fashion Industry”:…
– We agreed that the current environment although challenging, presents an opportunity for a fundamental and welcome change that will simplify our businesses, making them more environmentally and socially sustainable and ultimately align them more closely with customers needs.
– We hope to achieve this by adjusting the seasonality and flow of both womenswear and menswear goods, starting with the Autumn/Winter 2020 season.
– We will also work to increase sustainability throughout the supply chain and sales calendar…less unnecessary products are in the line.
For more information about the open letter, the current signatures, and add signatures:
Below is the Dries Van Noten 112 Women’s Autumn Winter 2020/21 Fashion Show:…
Source: Dries Van Noten Official Website, Dries Van Noten YouTube Channel, BOF: Dries Van Noten Proposes Reset to Fashion’s Deliveries and Discount Calendar, Elle: Transforming The Fashion Industry? Dries Van Noten Has A Plan For That, Open Letter To The Fashion Industry, Current Signatures – Open Letter To The Fashion Industry.