Our shared capsule collection is a youthful, genderless exploration of a collective linked by utilitarian styles and activist values giving rise to individuality, diversity and positivity.
After a successful collaboration with adidas a few weeks ago, this week Stella McCartney unveiled a new fashion line of gender-neutral to be enjoyed by one and all. The collection is known as Stella McCartney Shared.
In this collection the worked with the London-based illustrator and comic-book artist Will Sweeney on the graphics. The comical illustration have been printed across shirts, T-shirts and sweaters.
“Our clothing has always playfully, rebelliously riffed on the dichotomy between masculine and feminine energies, and this capsule refreshed it for a rising generation with shared values and aesthetics,” said McCartney to to WWD.
In the collection, McCartney using virgin wool, alpaca, silk, organic cotton, sustainable viscose, recycled polyester. The organic cotton are manufactured using up to 70 percent less water than conventional cotton, with no toxic chemicals or pesticides.
“Youth today are naturally open-minded and fluid with gender. How they inclusively celebrate diversity and individuality is beautiful, using self-expression to affect social change, rising up collectively in the face of global social unrest and the climate crisis, to create the world they want to see.” said the McCartney, who is a lifelong vegetarian and never used leather also fur since her first debut in 2001.
The collection echoes the themes of McCartney’s spring 2020 men’s, and women’s resort collections, which were driven by climate change activism, and used words and motifs inspired by the novelist and nonfiction writer Jonathan Safran Foer’s latest book, “We Are The Weather” which was published last year.
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