Low carbon beer cans.
Anheuser-Busch, a subsidiary of the world’s largest beer company AB-InBev -launched a new range of low carbon beer cans made from aluminium produced in smelters powered by hydroelectricity. The new cans are recyclable, made from responsibly produced, low-carbon aluminum.
The leading brewer formed a global partnership with Rio Tinto, a leading producer of responsible aluminum, to deliver a new standard of sustainable aluminum cans with a potential reduction in carbon emissions of more than 30 percent per can compared to similar cans produced today using traditional manufacturing techniques.
Initially focused in North America, Anheuser-Busch plans to pilot the first 1 million cans produced through the partnership on Michelob ULTRA, the fastest growing beer brand in the United States.
Ricardo Marques, Vice President of Marketing, Michelob ULTRA said: “Sustainable packaging is a key opportunity to highlight our commitment to the environment in a tangible way and we are excited to explore the opportunities to bring this to life in 2021 and beyond.”
–— Anheuser-Busch Launches Low Carbon Beer Cans. Source: Bloomberg Markets and Finance —
The partnership builds on Anheuser-Busch’s 2025 US Sustainability Goals, launched in 2018, which include a validated science-based target to reduce carbon emissions across its value chain by 25 per cent by 2025 and invest in more sustainable packaging options across its product portfolio. It will also leverage outcomes from the development of ELYSIS, a disruptive zero carbon aluminum smelting technology.
Ingrid De Ryck, Vice President of Procurement and Sustainability at Anheuser-Busch said, “With this partnership, we will bring low-carbon aluminium to the forefront with our consumers and create a model for how companies can work with their suppliers to drive innovative and meaningful change for our environment.”
Source: Anheuser-Busch Launches Low Carbon Beer Cans — Anheuser-Busch Launches Low Carbon Beer Cans — Anheuser-Busch Announces Partnership to Develop a More Sustainable Beer Can — Anheuser-Busch announces plan to develop a more sustainable beer can.