Creative Around The World

NIVEA Refill Station – Hamburg, Germany

NIVEA refill station by Beierdorf Germany. Image by NIVEA - Beierdorf.

A mission to minimize, slow down, reduce, and close its material cycles has been started.

The German skincare manufacturer Beiersdorf, the parent company of NIVEA – has just launched its first shower gel refill station. The prototype will be in selected DM stores in two German cities, Hamburg and Ettlingen. It is presenting the concept of reusable bottles with consumers.

NIVEA refill atation by Beierdorf Germany. Image by NIVEA Beierdorf. NIVEA refill atation by Beierdorf Germany. Image by NIVEA Beierdorf.

Consumers can refill up to three times before sending their bottles to be recycled and get a new one for hygiene reasons. With regard to sustainability Beierdorf decided to use recycled PET for NIVEA refill-bottles. They will recycle the returned bottles again after the test phase.

The prototype machine was made with Beierdorf in-house 3D printers. It is carefully designed, developed, and engineered by a cross-functional team within Beiersdorf’s global packaging and R&D functions.

NIVEA refill station by Beierdorf Germany. Image by NIVEA - Beierdorf. NIVEA refill atation by Beierdorf Germany. Image by NIVEA Beierdorf.

Caroline Zia, the Senior Formula Developer explains the machine had to be programmed to follow cleaning protocols in order to guarantee multiple filling loops and meet the safety and sustainability criteria.

And Marta Suslow, Concept Designer at Beiersdorf’s packaging department explains that the machine uses light as visual support to guide the users. So when the bottle has been filled or a bar code has been printed, the integrated LED lights give feedback to the consumer. The designers are: Caroline Zia, Marta Suslow, Koushik Sreedhar, Bernhard Felten, and Cecile Ratschow.

NIVEA refill station by Beierdorf Germany. Image by NIVEA - Beierdorf. NIVEA refill station by Beierdorf Germany. Image by NIVEA - Beierdorf.

The company is looking forward to receiving as much feedback as possible on the design, functionality and sustainable brand experience and hope for a high consumer involvement. For a decade, the company has been focusing on sustainability program and Beiersdorf team has firmly anchored “Sustainable land use and procurement” as a focus area of their sustainability agenda.

 

For more information about Beierdorf and Nivea:

Beierdorf: Website www.beiersdorf.com – Twitter @Beiersdorf_AG – LinkedIn Beiersdorf – YouTube BeiersdorfChannel.

NIVEA: Website www.nivea.com – Instagram @nivea.

 

Source: Our engagement in the focus field Sustainable Land Use supports the following SDGs — NIVEA launches its first shower gel refill station to reduce plastic packaging waste — CAN NIVEA’S 3D PRINTED SHOWER GEL REFILL STATION PROTOTYPE REALLY REDUCE PLASTIC PACKAGING WASTE?.