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LEGO Collabs With LEVI’S & ADIDAS – Billund, Denmark

To inspire and develop the builders of tomorrow, also to support a more creative and resilient society – the main goals of the Danish LEGO bricks, one of the world’s leading manufacturers of play materials.

After a collaboration with IKEA in BYGGLEK project this year, LEGO®, made another move with LEVI’S®, American jeans pioneer – and the German sport brand, adidas:…

LEGO x LEVI’S — with limited edition wearable art from a new Levi’s® collection features colorful styles inspired by the LEGO® world of ingenuity. The LEGO Group x Levi’s collaboration is set to launch on Oct. 1 and will be available at LEVI’S online stores and selected global retailers.

The exclusive collaboration features the first flexible LEGO baseplate, a pliable LEGO silicone panel onto which anyone can create their own customized designs using LEGO DOTS, a new concept that was introduced by the LEGO Group earlier this year. The LEGO baseplate sewn directly on the garment, so anyone can create their own design using the bricks snapped onto the baseplates.

“This is such a fun collaboration celebrating self-expression, creativity and nostalgia. It’s Levi’s and the LEGO Group coming together to co-create something really special and new, but undeniably familiar. With the customizable baseplates, Levi’s is now literally a new blank canvas for LEGO play,” said Karyn Hillman, Chief Product Officer for Levi Strauss & Co. in a statement.

To introduce: LEGO and LEVI'S collaboration. Image by: LEGO. To introduce: LEGO and LEVI'S collaboration. Image by: LEGO.

The LEGO baseplate sewn directly on the garment, so anyone can create their own design using the bricks snapped onto the baseplates.


LEGO x adidas Original:

In collaboration with the LEGO Group did a teaser on its collaboration with Adidas Original – LEGO x adidas Original ZX.,  a special edition sneaker box made conpletely out of LEGO bricks.

The color range shown are mainly primary colours and green. The LEGO x adidas Originals ZX 8000 will be part of adidas’ ongoing A-ZX project. The original ZX line launched in 1984 and have influenced retro releases ever since.

To introduce: LEGO and ADIDAS ORIGINAL collaboration. Image by: LEGO. To introduce: LEGO and ADIDAS ORIGINAL collaboration. Image by: LEGO.

The collaboration was announced early September 2020, but no release date confirmed. Check LEGO adidas Coming Soon page to get the link of the VIP ACCESS.

 

For more information about LEGO, Levi’s and Adidas Original:…

LEGO: Website www.lego.com – YouTube LEGO – Facebook LEGO – Instagram @lego.

Levi’s: Website www.levi.com – Facebook  – Twitter @LEVIS – Instagram @levis.

Adidas Original: Website www.adidas.com – YouTube adidas – Facebook adidas – Twitter @adidas – Instagram @adidas – @adidasoriginals.

Source: LEGO Group x Levi’s® Collection — Brick trick: Lego and Levi’s customisable collaborationLEGO and Levi’s Piece Together Blockbuster Customizable Denim Capsule — LEGO x Adidas azx sneakers. — adidas Originals Teases Upcoming LEGO x ZX 8000 Collab — Unboxing LEGO x Adidas Original.