We all work together, play together, and still go back under the same roof and dinner table every day.
Namesake – founded by the Hsieh brothers this year, after their previous boutique NE.SENSE which stocks the brand: ETQ Amsterdam, Filling Pieces, ICNY, I Love Ugly, etc – since 2013.
For Fall/Winter 2020, the Taipei label pays homage to timeless craftsmanship through modern sustainability practices, focusing on the idea of “re-use, re-purpose, re-start”. The collection bridges workwear and street style, transcending time from classic tailoring into the limelight of downtown Taipei.
In the interview session, with ID Magazine – the trio talking about FAMILY MATTERS, the title of NAMESAKE inaugural collection. “NAMESAKE is a new merge of what we loved as teenagers, basketball, and our father’s daily work in agriculture and fishery. NAMESAKE, in another way, is a medium we used to create more memories between our family.”
The trio together with Jen from View Source Studio informed that they have explored traditional techniques widely in areas of dyeing, weaving, and embroidery. From using traditional, natural, and unique process of their production – from an old and natural dye process of mud dye technique, work with 100-year-old Japanese weaving factory that uses special machines by Schönherr Stäubl, used recycled Japanese postman bags for knitwear – to turning unwanted t-shirts into thick threads to form a new textured fabrication.
For them, upcycling is a way of living where they focus more on what’s already available or considered waste and introduce it in a crafty innovative way with a less processed procedure. With their experiences living between Taiwan, Tokyo, Los Angeles and Seattle – the trio express their love of basketball, fashion and their culture into a format that can be shared and loved – stated by NAMESAKE to ID Magazine.