Emma Chopova and Laura Lowena gathered their friends, collaborators, and interns as their models. The fashion photoshoot taken with their IPhone nearby the River Thames – for their Spring Summer 2021 collection which handcrafted in Bulgaria and London with small scale manufacture.
To Vogue.com’s Chief Critics, Sarah Mower – the 2020 LVMH finalist stated that now they want to deepen the connection with tradition and with showing the authenticity of how their things are made and by whom. “I think in the pandemic, everyone in fashion has been thinking, What is our brand’s purpose in all of this?”
Using the Bulgarian national costume dress as the main core of their brand, the duo have been creating unique and modern folklore look mixing clashed colours and motifs.
For the SS21, the design duo look to traditional Romanian dress and roller derby, incorporating deadstock and vintage fabrics from Chopova’s native Bulgaria, according to AnOther Magazine.
They have spent two years to develop their brand signature like accordion-pleated kilts with steel climbing hooks clipped to leather belts, dresses in checks and tartans, layered garments – folklore style with the touch of niche sports, Victorian and Punk eras.
According to the American Vogue, the duo also stated that they learned how much their audience likes seeing stuff being made when they ran a video of artisans in Turkey marbling white denim for their new line of jeans which is now expanding. “So now we’ve recorded the processes in this collection, which we’ll be running on our Instagram page.”
Source: Chopova Lowena SPRING 2021 READY-TO-WEAR — The Designers Giving New Life to Forgotten Bulgarian Fabrics — Kukeri – Chopova Lowena — CSM Turning Point Video — An Ongoing Guide To London Fashion Week.