Creative Around The World

Buy Less And Wear More – London, United Kingdom

Timelessness and usefullness are some of main keywords in the Resort 2021of vegan Stella McCartney. Fabrics for her tailoring, made of certified wool raised on a particular farm in New Zealand, recycled wood soles, reappropriated lace. 

To introduce: Resort 2021 of Stella McCartney - image by Mert & Marcus for Stella McCartney. To introduce: Resort 2021 of Stella McCartney - image by Mert & Marcus for Stella McCartney.

Buy less and wear more, according to McCartney. “In 2020, ‘reduce and focus’ is a mantra for me. I think that’s a really good point to be at in every corner of life now. I was thinking about paring back, reducing what we do in general as a brand even before the pandemic. We never throw materials away or burn them. We looked at our warehousing, saw what we’ve got in stock, repurposed and reused it,” said McCartney, who launched A-Z sustainability manifesto a few weeks ago in project which aims to find meaning in age of greenwashing in collaboration with artists such as Jeff Koons.

To introduce: Resort 2021 of Stella McCartney - image by Mert & Marcus for Stella McCartney. To introduce: Resort 2021 of Stella McCartney - image by Mert & Marcus for Stella McCartney.

According to Sarah Mower, the Chief Critic of Vogue.com about the design direction of McCartney’s Resort 2021: It’s fitting then, that the first look, a patchworked fake-fur coat “made with fabrics from many collections” goes right back to what started McCartney out on the path to “sustainability” – her determination to show that good-looking fashion can be made without cruelty to animals. The A in Stella McCartney’s lexicon stands for accountability – which means pledging to come through on stated promises, and publishing reports on how and whether those goals have been reached. Which is as honest and open as any designer, house, or brand can be – and puts McCartney in the simultaneous position of being both the leader in the field, and the one who is the most boldly self-critical in admitting how far there is to go.

 

For more information about Stella McCartney: Website www.stellamccartney.com – YouTube Stella McCartney – Facebook Stella McCartney – Twitter @stellamccartney – Pinterest Stella McCartney – Instagram @stellamccartney.

Source: Vogue Runway Stella McCartney Resort 2021 — Stella McCartney launches A-Z sustainability manifesto.