For the first time since 1923, TIME magazine is replacing its logo from its cover with “VOTEand featuring artwork by the artist Shepard Fairey, who created Barack Obama’s “HOPE” poster during the 2008 presidential election. This is his third collaboration with the iconic magazine, as reported in USA Today.

For the TIME‘s Nov. 2 issue, Shephard Fairey presenting a person wearing a bandana with a ballot box printed on it, along with the aforementioned “Vote” logo – as a display of individual “voice and power by voting” for Americans. Neither presidential candidate is mentioned or featured in the design.

To introduce : TIME magazine new temporary cover "VOTE" - Image by: artist Shephard Fairey and TIMES. HOPE poster by Shephard Fairey.

Edward Felsenthal, TIME‘s editor-in-chief and chief executive stated: “This has been a year of so much pain, hardship, chaos and loss and yet as nations around the world begin to rebuild from the pandemic, it is clear that we also have a once-in-a-generation opportunity to change our tune.”

According to TIMES, few events will shape the world to come more than the result of the U.S. presidential election this year. This Nov. 2 issue includes a special report on the closing days of the 2020 campaign. “On Nov. 3 (or, hopefully, soon after), we will finally get an answer to the question of what these past four discombobulating years have meant,” writes TIME’s national political correspondent Molly Ball. “It is a decision not about what policy proposals to pursue but about what reality we collectively decide to inhabit.”

To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, we have for the first time in our nearly 100-year history replaced our logo on the cover of our U.S. edition with the imperative for all of us to exercise the right to vote. This magazine issue is to help, we’ve provided readers with a guide on how to vote safely during this extraordinary year.


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Source: Time replaces its logo for the first time in its history. Now, it says ‘Vote’ — For the first time ever, Time magazine removes logo on cover, replaces it with a plea to ‘Vote’ — TIME Replaced Its Logo on the Cover For the First Time in Its Nearly 100-Year History. Here’s Why We Did It.