“I wanted to create a piece that is museum-worthy that’s completely unnoticeable and so familiar, you’re just going to walk past it.”
Designer Joey Ruiter is transforming everyday objects into products that are just as useful as they are jaw-dropping. His work ranges from furniture to transportation to household objects and more.
The latest work of Ruiter is NOMOTO where graffiti covered E-motorbike and architecture blending in. He also works on this with Phil Carpenter and Noah Develder. The design unique and when you push a button, the moto rises up, flips open and a seat pops out. Underneath its city-skin, the motorbike appears, letting you drive away on it.
Studio Joey Ruiter is “trying to push design to the point of not being there” – the moto that becomes a canvas for the graffiti, a bench for a moment of rest.
NOMOTO is to debut at Museum Craft and Design in the cutting edge motorcycle exhibition “Moto MMXX” show on August 21st to January 3rd, 2021.