Creative Around The World

True Diversity of Maison Valentino – Milan, Italy

To introduce: Valentino x LEVI'S collaboration SS2021 Fonderie Macchie Milan. Image by: Maison Valentino team.

“The true acceptance of diversity. Tolerance and kindness. This is the world I want to tell through my work as a designer,” said Pier Paolo Piccioli about the Spring Summer 2021 collection of Maison Valentino on surprising collaboration between the Italian luxury couture house and American historical jeans brand.

Pier Paolo Piccioli, the Creative Director of Valentino has combined some of his pieces with the LEVI’S under the music ambiance of musician Labrinth – presenting a modern rebel Romanticism look with American 517 boot-cut jeans in Spring Summer 2021 season collection on September 27th, 2020 in Fonderie Macchi. This is also the first Valentino fashion show in Milan, Italy.

About being a radical romantic style in the collection: “For me, it rhymes with individuality, with the freedom to express our very own identity and diversity,” he answered. “Fashion for me is a way to talk about the values that matter today,” he added, describing the spirit of the collection. 

The color sections of the collection are mainly casual black and white on the first one, mixed with small touches of vibrant colours – then the more vibrant colour troops mixed and matched on subtle and sheer fabrics – continued with more earth and skin tones colour range, where the LEVI’S jeans combined with ruffled sheer tops – the last section presenting range of mono vibrant colours on each maxi dress. The details of lace, macramé, crochet, and embroideries were among the textural couture accents reworked here with a crafty, more palpable ‘human’ touch.

To introduce: Valentino x LEVI'S collaboration in SS2021 Milan. Image by: Alessandro Lucioni / Gorunway.com To introduce: Valentino x LEVI'S collaboration in SS2021 Milan. Image by: Alessandro Lucioni / Gorunway.com

According to Vogue, Piccioli might be described as fashion’s bridge builder. He has brought couture touches over to ready-to-wear, and he’s championed the idea of “resignification,” which, explains a company communique, “consists in giving new value to symbols, ideas, places, and atmospheres that come from different moments in time but are still relevant for the contemporary scenario.”

To introduce: Valentino x LEVI'S collaboration SS2021 Fonderie Macchie Milan. Image by: Alessandro Lucioni / Gorunway.com To introduce: Valentino x LEVI'S collaboration SS2021 Fonderie Macchie Milan. Image by: Maison Valentino team.

During the press conference after the show, the Creative Director stated that in a declaration of support for the Italian fashion system and making the most out of the difficult circumstances the pandemic has forced upon us, he opted for an act of bravery and bravura. He decided to decamp from the ornate Parisian fabulousness of the Salomon de Rothschild salons for the powerful industrial rawness of Fonderie Macchi, a metallurgical foundry active in Milan from 1936.

“In this moment, sticking to an old mindset for me just wasn’t an option,” Piccioli said at the post-show press conference after the show.

 

 

For more information about Valentino and LEVI’S:

Valentino: Website www.valentino.com – Facebook Valentino – Twitter @MaisonValentino – YouTube Valentino –  – Spotify Maison Valentino – Weibo Valentino Official Weibo – Pinterest Valentino – Instagram @maisonvalentino.

LEVI’S: Website www.levi.com – www.levistrauss.com – Facebook Levi Strauss Co. – Twitter @LEVIS – @LeviStraussCo – Instagram @levis – @levistraussco.

Source: RUNWAY – Valentino’s Spring Surprise? A Collaboration With Levi’s — VALENTINO: SPRING 2021 READY-TO-WEAR — Valentino YouTube Channel.