Adobe believes in the power of creativity – for all – to make our world a more beautiful, interesting place. We also believe that creativity is even more powerful when combined with transparency and trust.
On Tuesday, October 20, Adobe is unveiling a preview of a “beta” version of our attribution tool in Adobe Creative Cloud. This feature will be available to select customers in pre-release within Photoshop and Behance in the coming weeks. The tool will provide a metadata that will allow users to identify deep fake images against authentic works.
The tool is built using an early version of the open standard that will provide a secure layer of tamper-evident attribution data to photos, including the author’s name, location and edit history. This tool is being launched as part of Adobe’s Content Authenticity Initiative (CAI).
“If you have something that you want people to believe is true, then this is a tool to help you get people to believe in it,” Dana Rao, Adobe’s general counsel, told CNN Business.
This is a significant milestone for the Content Authenticity Initiative that follows countless hours of technical development and information sharing with our collaborators including The New York Times Company, Twitter, Inc., Microsoft, BBC, Qualcomm Technologies, Inc., Truepic, WITNESS, CBC and many others.
What is Content Authenticity Initiative? We are designers, engineers, researchers, journalists, and leaders who seek to address content authenticity at scale. At Adobe MAX 2019, the Content Authenticity Initiative (CAI) was announced by Adobe in collaboration with The New York Times Company and Twitter. Since that time, this group has collaborated with a wide set of representatives from companies (software tools, publishers, social media), human rights organizations and academic researchers to develop content attribution standards.
Source: New Photoshop tool could help fight fake images — Adobe unveils new prototype tool in Photoshop to identify doctored images — The Content Authenticity Initiative unveils content attribution tool within Photoshop and Behance — Introducing the Content Authenticity Initiative.