“The goal was to help the 10 participants become aware that sewing is an art form and a craft in itself, and also to see that the amount of time spent making a garment isn’t two hours,” according to The Prince of Wales Foundation.
British royals has been famously known as fashion trendsetters since over a century. As Prince of George and Prince Edward seized the world of men’s fashion in 1900s and1930s, now it’s Prince Charles’ turn to do so in a sustainable fashion project called Modern Artisan, a first of its kind partnership which aims to strengthen textile skills training and equip trainee artisans in the UK and Italy with the skills and confidence needed to produce luxury apparel collections to the highest standards.
In the project, YOOX NET-A-PORTER GROUP and The Prince’s Foundation launched a ready-to-wear luxury collection of womenswear and menswear, comprising 18 pieces: ten pieces of womenswear and eight pieces of menswear. The collection is now available across all four YOOX online stores (NET-A-PORTER, MR PORTER, YOOX, and THE OUTNET), giving the artisans a unique opportunity to debut their work to 4.3 million customers.
The collection is intended to be loved and worn for years, it has been designed in Italy by star students from the Politecnico di Milano then handmade by The Modern Artisan team at Dumfries House, UK. The students have spent the past several months in an exchange about how best to apply newly learned knowledge of sustainable materials and traditional techniques.
The project is the result of a training programme developed by YOOX NET-A-PORTER GROUP and The Prince’s Foundation, which fuses traditional craftsmanship with digital tools such as data insights to create a new form of luxury with sustainability at its heart. YOOX Group has been dedicated to driving sustainability in luxury fashion since 2009.
The planning of the collection came about during the 500th anniversary of the death of Leonardo da Vinci. Symbolic of the union between art and science, he inspired the clean, simple lines of the garments, enriched by the unmistakable motif of Leonardo’s knots. Pleating, smocking and architectural details are other tributes to the Italian genius and his studies of draping.
“The Modern Artisan project is a unique collaboration that champions sustainability and prepares trainees with the skills and confidence needed to gain employment in the fashion and textile industry, or start their own business. Managing the project on behalf of The Prince’s Foundation at Dumfries House and overseeing our skilled tutors teach the trainees artisanal skills and traditional methods of production to a new generation of makers has, for me, been a dream come true. I am very much looking forward to seeing what the artisans do next and am confident that each and every one of them will use the skills they have developed throughout The Modern Artisan project to make a positive impact on the fashion and textile industry and help preserve these invaluable heritage craft skills,” said Jacqueline Farrell, Education Director, The Prince’s Foundation at Dumfries House.
For more information about Prince Charles, YOOX, and Modern Artisan:
Source: Style Legend Prince Charles Releases a Sustainable Clothing Collection — YOOX NET-A-PORTER AND THE PRINCE’S FOUNDATION LAUNCH SUSTAINABLE LUXURY CAPSULE OF WOMENSWEAR AND MENSWEAR DESIGNED IN ITALY AND CRAFTED IN THE UK BY MODERN ARTISAN TRAINEES — Launching 2020: The Modern Artisan Collection.